The owner and brain child Cesco Zenasi rapid expansion of a central kitchen model, allowed for a substantial rollout across the country including parts of SADEC that included Botswana, Namibia and Zambia. On home turf in South Africa, Primi Piatti holds a position in all major retail centres as well as many stand-alone sites.
Primi still stands today as the most sought after Pizza hangout, enjoyed by both families and professionals alike.